FAQ

GENERAL BUSINESS QUESTIONS:

What are your business hours?

  • Our business hours are from 8:00 AM to 5:00 PM Eastern Standard Time.

DELIVERY QUESTIONS:

What is your turnaround time?

  • Our standard turnaround time is 5 business days from approval of proofs.

Do you make delivery to my area?

  • We deliver to most of the Jacksonville area, along our regular daily route. If delivery by our driver is not available, we will gladly arrange a courier, at charge, for you. Contact a customer service representative to discuss.

TERMINOLOGY QUESTIONS:

What is bleed?

  • Artwork that is extended on 1 to 4 sides of the project to allow the image/piece to print edge to edge. Otherwise, the project should contain “gripper”.

How much bleed do I need?

  • We prefer all files be sent with 1/4″ on all sides that are intended to bleed. We do not print bleeds on newspapers

What is gripper?

  • Gripper is the non-printed area of a piece that allows the press to grip the sheet. All non-bleed jobs should have a gripper of at least 5/16″ (.33″).

What is Rich Black?

  • Rich black is black text or art printed created by printing in all 4-process colors. For best results, set your black text to 100% of Black only, unless true Rich Black is desired/needed. Call us with any questions.

What values should I use for rich black?

  • We recommend 75% cyan, 68% magenta, 67% yellow and 90% black.

What is a PMS color?

  • Pantone Matching Systems (PMS) is an internationally standardized mixture of inks that will provide a specific color.

What does low-res mean?

  • Low-res or low resolution is typically 240 dpi or lower. We recommend 300 dpi at the final placement size.

What is a saddle stitch?

  • Saddle stitching is done by using staples to bind a job along its spine. (Think of your finger as a horse, lay the job over your finger like a “saddle” and the staples are placed along the “sitting area” to bind the job.)

What does “too close to trim” mean?

  • When non-bleeding information is near or on the trim line. We ask for a 1/8″ to 1/4″ margin, depending on the size of the piece, for all critical information. To ensure it does not get trimmed off.

What is a score?

  • A score is a pressurized indention or line applied to a product to give it a cleaner fold. Normally scores are only used with heavier weight stocks.

What are crop marks?

  • Lines near the edges of an image/piece indicating portions to be reproduced. Also called cut marks and tic marks.

What are outlined fonts?

  • Outlined fonts in Adobe Illustrator and InDesign are text that has been changed to VECTOR objects thus removing their editing/typing capabilities, but ensuring that font substitution will not occur. Flattening in Photoshop is similar except Photoshop makes the text part of the RASTER image instead of vector objects (this will create jagged edge text).

DESIGN AND LAYOUT QUESTIONS:

How do I create outlines in Illustrator?

  • Select the text you desire to convert and then select “create outlines” from the type menu. (Mac: Command + Shift + O) (Windows: Control + Shift + O). (Note: once you have converted the type to outlines, that text will no longer be editable.)

Can you create outlines in Photoshop?

  • Yes, the option is called Convert to Shape. This option is under the Layer menu, Type, option Convert to Shape.
  • (Technically you cannot create outlines in Photoshop, Photoshop is bitmap-based. When vector-based text is rasterized or converted to a shape, the vector-based information (outlines) is eliminated and replaced with bitmap information.) Note: Once you have converted the type to a shape, that text will no longer be editable. We recommend that all type is set in a page layout or illustration program.

What resolution should my file be?

  • We ask that all images and artwork be no less than 300DPI at the final design size.

Why are my drop shadows low resolution in Illustrator?

  • The default setting is 72ppi. To change this go to the menu option effect, then select document raster effects settings and change to high (300 ppi).

How do I convert my artwork to CMYK in Photoshop?

  • This option can be selected by going to the “Image” menu, selecting “Mode”, and option “CMYK Color”.

(Noting that all colors available in RGB mode are not available in CMYK mode, some colors may mute or change.)

How do I fix transparency issues?

  • The simplest way in most programs is to group together all art using transparencies into one layer, keeping your type on top in a separate layer. Contact us for additional questions.

How much trim space do I need to leave?

  • We ask for a 1/8″ to 1/4″ margin, depending on the size of the piece, for all critical information. To ensure it does not get trimmed off.

What file formats do you accept?

  • We prefer press ready PDF’s with crop marks and bleed included, and fonts converted to outlines. We can also accept formats from Adobe Illustrator (CS3 or lower), Photoshop (CS3 or lower); InDesign (CS3 or lower), & Quark (7.0 or lower). File format conversion from files other than PDF’s may incur additional charges.

Can I use website images for press ready art?

  • Website images do not meet press ready file criteria. A website image has a resolution of 72 dpi while the minimum resolution preferred is 300 dpi.

What is rich black?

  • Rich black is black text or art printed created by printing in all 4-process colors. For best results, set your black text to 100% of Black only, unless true Rich Black is desired/needed. Call us with any questions.

What values should I use for rich black?

  • We recommend 75% cyan, 68% magenta, 67% yellow and 90% black.

What is a PMS color?

  • Pantone Matching Systems (PMS) is an internationally standardized mixture of inks that will provide a specific color.

What does low-res mean?

  • Low-res or low resolution is typically 240 dpi or lower. We recommend 300 dpi at the final placement size.

What is a saddle stitch?

  • Saddle stitching is done by using staples to bind a job along its spine. (Think of your finger as a horse, lay the job over your finger like a “saddle” and the staples are placed along the “sitting area” to bind the job.)

What does “too close to trim” mean?

  • When non-bleeding information is near or on the trim line. We ask for a 1/8″ to 1/4″ margin, depending on the size of the piece, for all critical information. To ensure it does not get trimmed off.

What is a score?

  • A score is a pressurized indention or line applied to a product to give it a cleaner fold. Normally scores are only used with heavier weight stocks.

What are crop marks?

  • Lines near the edges of an image/piece indicating portions to be reproduced. Also called cut marks and tic marks.

What are outlined fonts?

  • Outlined fonts in Adobe Illustrator and InDesign are text that has been changed to VECTOR objects thus removing their editing/typing capabilities, but ensuring that font substitution will not occur. Flattening in Photoshop is similar except Photoshop makes the text part of the RASTER image instead of vector objects (this will create jagged edge text).